This is a very cool 1/43 diecast MGB roadster in Mustard Yellow as featured in the 1974 James Bond film “The Man with the Golden Gun” starring Roger Moore as 007. The model appears to have been made by Ex Mag although a few other manufacturers show up.
To be ultra cool I think that James Bond should have been driving a MGB GT but we wouldn’t have the opportunity to see the cute blond driving the car. In the box theme, Bond travels on the streets of Hong Kong in the MGB driven by Mary Goodnight (played by Britt Ekland)